Arouse Cabernet Sauvignon 2023


Arouse is a Cabernet Sauvignon wine styled to push the flavors of Bordeaux to the limit—with a distinctly Bill twist. By stepping outside traditional rules, we’ve created a blend that feels unapologetically American: bold, expressive, and crafted to pair effortlessly with the foods we love most.

The result is a wine that’s rich, flavorful, and versatile—delicious on its own, but equally at home with grilled steaks, roasted chicken, or a classic cheeseburger.

The 2023 Arouse is a huge wine with a wonderful broad aroma of dark, ripe plum.

Arouse is a blend that, by design, Bill changes every vintage. This vintage is dominated by Cabernet Sauvignon with just a drop of Malbec. The Cabernet delivers power, depth, and dark fruit intensity—cassis, blackberry, and graphite—while the touch of Malbec adds a hint of violet, juiciness, and soft edges.

Our 2023 wine vintage is being hailed as exceptional, potentially one of the best in recent memory, due to a combination of a long, cool growing season and ideal weather conditions allowing grapes to ripen slowly in balanced conditions. This resulted in plush, concentrated flavors, deep color, freshness,and strong tannic structure—ideal for long-lived wines.

The idea behind Amuse is simple: take our California-grown Bordeaux varieties and step outside the traditional rules of Bordeaux. This vintage brings together Cabernet Sauvignon and Malbec, a pairing that’s bold, approachable and distinctly American in character.

Matured in French Oak for 22 months, approximately 40% new, 40% one use and the balance neutral.
Cases produced = 633. No allergens were used in the making of this wine.
Color Red
Vintage 2023
Harvest Date 17th Sep 2023
Style Red Bordeaux
Appellation North Coast
Varietal Bordeaux Blend
Date Bottled 6th Aug 2025
Drinkable 2026 - 2045
Alcohol 14.00%
Bottle Size 750ml