PICKUP PARTIES

A Party for Wine Club Members

Share the pleasures of our table with fellow wine club members


Pickup Parties

We make wine, we create recipes to pair with our wines and we pair cheeses from villages around the world with our wines. Each new release of a wine, paired with new cheese and a new recipe, comprise the quarterly shipments to our wine club members. Every quarter we host a series of parties, complimentary for our Wine Club Members, incorporating the new wines, recipes and cheese in a seated, lunch party setting. The parties are complimentary to all members but mostly locals come to pickup their wine shipment, hence "Pickup Parties".

Come to a Party

Choose either a morning or afternoon session held on Saturdays, Sundays and Wednesdays in February, May, October & December at Bill's Cellar, 18 Matheson Street, Healdsburg. The courtesy of an RSVP is required.

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Invitations & RSVP

If you are an active wine club member then you are automatically invited regardless of whether we ship your wine or you pickup. Please RSVP so we can seat everyone and our culinary team can prepare your four-course meal.

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Party Pricing

Each Wine Club Member that RSVPs may attend, together with with one (1) partner, with our compliments and also bring up to two (2) guests at $35 each guest billed to their card on file when booking.

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Glass of wine in sunlight

Summer Club

May till October is too long without wine so add an extra shipment in July and attend the Summer Club Party. Summer shipments are limited to West Coast deliveries or members wanting to attend a July Pickup Party in Healdsburg.

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Members Not Applicable

To avoid confusion other Club Members who are not Wine Club Members may not attend - this includes Members under suspension, Members with expired credit card, Cheese Club (only) Members, Spice Club (only) Members.

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Naughty Members - Didn't Show?

Occasionally Wine Club Members will RSVP and then not turn up, without good reason. We held their table, prepared food and denied other members from booking that table so they may be billed a naughty no-show fee of $45 each.

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Frequently Asked Questions - Pickup Parties

Pickup Parties are complimentary for Wine Club Members (plus one) on Wednesdays, Saturdays and Sundays throughout the months of February, May, October and December.

You may also invite guests to join you at the Pickup Party at $35 per person with a maximum of four guests per party.


You must be a Wine Club Member in current standing. Due to space limitations and popularity of the parties we can only accommodate members with prior (RSVP) appointments so please confirm as a reservation is required for entry.
The pickup parties are provided complimentary as a courtesy to wine club members by the Williamson family. The parties allow family members to spend time with their wine club members in a social environment. As such, they are not a fundamental component of wine club membership and attendance is not transferable.
Yes, simply contact our concierge 707-433-1500 and let them know when you would like to attend. They will confirm the details and have you on the RSVP list for that party.
If you can't make it to one of our parties you can pick up your wine any day at either of our Matheson Street tasting rooms or simply call or email us so we can arrange a visit for you or to ship your wines.

If we don't hear from you we will make multiple attempts to contact you via email and phone.

If we cannot contact you after 30 days your order cancelled.

A credit is placed on your account which you may apply to wine purchases anytime within the next twelve months.

A $50 handling and restocking fee for each order is applied to cover the cost of storage and returning your wine to inventory.

The cheese however we purchased for your order. It has a limited shelf life and we have to dispose of it so no credit is available.