The Williamson Wines Story

From Values to Action

Way Beyond Wine - From Values to Action is a concise, easily read book about building a successful business in the wine industry by allowing the customers to define the business, its policies and its products. At the same time it also reveals very practical methods for making valid decisions in your personal and business life resulting in positive action. 


The wine business is highly capital intensive, involves long term strategic planning, requires significant technical skills, painstaking quality control and a huge amount of collaboration and motivation and then you can still fail. 

This is enough to make sensible people run from it, but some of the world's best wines come from small family vineyards and wineries where they combine all these attributes and keep the whole thing running because they love the lifestyle with a passion not often found in the corporate world. 

It's no wonder that successful wine industry people exhibit the qualities of leadership and are rarely satisfied with the "status quo".

See It ~ Believe It ~ Achieve It

At last here is a book that simply shows you how to make good choices, how to get things done through others and how to enjoy this limited thing we call “life”.

This values-driven formula is an iterative process, forever repeatable in both your business and personal life.  For leaders, it articulates just how leadership works and is in concert with the findings of Dave Ulrich, Norm Smallwood and Kate Sweetman in their book "The Leadership Code".  

Drawing on decades of research experience, Ulrich, Smallwood and Sweetman conducted extensive interviews with a variety of respected CEOs, academics, experienced executives, and seasoned consultants — and heard the same five essentials repeated again and again. These five rules became The Leadership Code.

In Way Beyond Wine, you will see the attributes or rules identified in The Leadership Code put into action in a straightforward, everyday manner. As a by-product it will give you a unique insight into the enjoyment of food and wine.

Bill Williamson
"Don't tell me the sky is the limit when there are already footprints on the moon!" ~ Bill Williamson

"Wow. It is way beyond the wine. This is a great story about the birth and evolution of Williamson Wines, about creating the ultimate client experience, and about living the dream. I loved it!!"

Mary Toomey,
Senior Vice President,
Silicon Valley Bank

"Bill Williamson's 'Live it Now' focus on life is a positive and powerful message for everyone!"

Marty O'Donohue,
Group Chairman,
Vistage International

Our Executive MBA students were thrilled that you gave example after example of all the issues and we loved the overlay of The Leadership Code with your own leadership diagram from "Way Beyond Wine". Students thought you and your presentation were "awesome," "inspiring," "dynamic,"

Sarah Dove, Lecturer and, Dr. William S. Silver, Dean
Professors of Business Administration
School of Business and Economics
Sonoma State University