ABOUT US

Australian · Farmer · Winemaker · Food Lover · Storyteller

Discussions with Bill Williamson

I grow good grapes, make good wine and share it with friends—lots and lots of friends.

Whenever I meet Club members in our tasting rooms, at events or over dinner, the questions begin. Here are a few of the questions I am asked most often.

Where It Began

Our Story

Where did your wine story begin? ▾

My family’s story in Australia reaches back to 1788. By 1919, my grandfather Michael Leo Doyle was farming vineyards and making wine.

As a boy, I followed him into the cellar and discovered that a bottle could hold the weather, the vintage and the memory of the people who made it. That cellar is where my own wine story began.

READ OUR HERITAGE
Why did you stay in California? ▾

Dawn and I came from Australia in 1980 for what was supposed to be a business trip. Then we found the valleys of Northern California—the vineyards, the food, the people and the possibility of a different life.

Sometimes the best decision is recognizing that you have arrived somewhere worth staying. So we stayed.

MEET THE WILLIAMSONS
Why did you write Way Beyond Wine? ▾

People ask how Dawn and I left technology, entered the wine business and built Williamson around the customer rather than conventional distribution.

Way Beyond Wine explains the choices we made, the values behind them and the practical process of turning an idea for a life into action.

DISCOVER THE BOOK

From the Ground to the Glass

How We Think About Wine

What does terroir really mean? ▾

Plant the same grape in two different places and it will tell two different stories. Soil, elevation, climate, sunlight and the hands that farm the vineyard all leave their mark.

The French gave that relationship a name: terroir. It is simply place made visible through the wine.

EXPLORE OUR VINEYARDS
What makes a wine natural and vegan? ▾

Good fruit should arrive in the cellar needing guidance, not rescue. We farm sustainably and make wine without unnecessary additives.

We do not use animal-derived fining products, so our wines are vegan. We also keep sulfite additions low while ensuring the wine remains properly protected. Natural does not mean careless.

HOW WE MAKE OUR WINES
Why make European-inspired wines in California? ▾

Europe has spent centuries learning which grapes belong together and which styles work best at the table. That accumulated knowledge deserves respect.

We take inspiration from Bordeaux, Burgundy, the Rhône and Alsace, then express those traditions through California vineyards. These are California wines with a European sense of balance, structure and purpose.

EXPLORE OUR WINE STYLES
Why make Sparkling Malbec and Sparkling Shiraz? ▾

Because good sparkling wine need not always be white—and tradition becomes more interesting when it meets a little curiosity.

We make Sparkling White, Sparkling Malbec and Sparkling Shiraz using the traditional Méthode Champenoise. The process is French; the fruit and personality are unmistakably Californian.

EXPLORE SPARKLING WINES

Continue the Conversation

What Would You Like to Ask?

Come taste with us and explore our wines, we happily answer your questions while sharing a nice dish paired with a delicious wine.

Continue Bill’s Story

How Did These Ideas Become Williamson?

The vineyards and wines are only part of the story. Continue with Bill as he explains why Williamson was built around its customers, why Wine Club became central to the business and how technology helped turn those ideas into a working winery.

CONTINUE TO BUILDING WILLIAMSON