Way Beyond Wine

Way Beyond Wine - From Values to Action is a concise, easily read book about success in the wine industry that also reveals very practical methods for making valid decisions in your personal and business life resulting in positive action. 

Purchase Way Beyond Wine . . .


The wine business is highly capital intensive, involves long term strategic planning, requires significant technical skills, painstaking quality control and a huge amount of collaboration and motivation and then you can still fail. 

This is enough to make sensible people run from it, but some of the world's best wines come from small family vineyards and wineries where they combine all these attributes and keep the whole thing running because they love the lifestyle with a passion not often found in the corporate world. 

It's no wonder that successful wine industry people exhibit the qualities of leadership and are rarely satisified with the "status quo".

See It ~ Believe It ~ Achieve It

At last here is a book that simply shows you how to make good choices, how to get things done through others and how to enjoy this limited thing we call “life”.

This values-driven formula is an iterative process, forever repeatable in both your business and personal life.  For leaders, it articulates just how leadership works and is in concert with the findings of Dave Ulrich, Norm Smallwood and Kate Sweetman in their book "The Leadership Code".  

Drawing on decades of research experience, Ulrich, Smallwood and Sweetman conducted extensive interviews with a variety of respected CEOs, academics, experienced executives, and seasoned consultants — and heard the same five essentials repeated again and again. These five rules became The Leadership Code.

In Way Beyond Wine, you will see the attributes or rules identified in The Leadership Code put into action in a straightforward, everyday manner. As a by-product it will give you a unique insight into the enjoyment of food and wine.