Embrace Grenache

Embrace Grenache is a light-colored red wine with high concentrations of fruit, tannin, and acid all held together in a wonderful balance. Its flavors are most typically currant, cherry, and raisin, while its aromas are of black pepper and licorice.


Williamson Embrace Grenache ®

Grenache is a vigorous variety which we cultivate on double cordons with six fruiting canes, each with two buds. The varietal’s vigor gives it the potential to be a heavy producer, so we prune and drop fruit during the growing season to keep our yield lower but of a significantly higher quality.


Embrace - The Name

Embrace, accepting or supporting something enthusiastically, like this Grenache. Rarely produced as a single varietal wine it is intensely fruity with vibrant acids yet still approachable early due to its elegance and finesse. The long palate presence delivers a cascade of pleasure and just a touch of spice on the end. Embrace Grenache enthusiastically because it truly delivers what Pinot Noir only promises.


Embrace - The Wine

Intensely fruity, yet still with vibrant acids, and approachable earlier than other red wines, the signature of Embrace is the sweetness, elegance and finesse with a full, mouth-coating, all enveloping and long palate presence. The nose and the palate are in sync delivering a full, easy flavor which lingers long after the wine leaves the mouth.


Embrace - The Food

Embrace is perfect for pairing with spicy, high fat or creamy foods such as spicy lamb meatballs in a tomato and cilantro sauce. Great paired with braises and stews, long slow cooked roasts of pork or lamb that may even be a little bit fatty (shoulder of lamb and lamb shanks, for example). It suits daubes and stews with dark, winey sauces and has a particular affinity with paprika and pimenton.

Embrace can be served with milder curries like a rogan josh but not Indian curries. Good paired with sausage or flank steak and mashed potatoes, shepherd's pie and steak and kidney pie while its absence of tough tannins makes it an accommodating match for simple cheeses.


About Grenache ®

Grenache is the most widely planted grape in the southern Rhône Valley, and the second most widely planted varietal in the world. It is most often blended (with Syrah and Mourvèdre in France and Australia, and with Tempranillo in Rioja), but is probably best known from the wines of Châteauneuf-du-Pape, where it comprises 70% of the appellation’s acreage.

Grenache appears to have originated in Spain and by the early 18th century, it had expanded into Languedoc and Provence. Grenache was brought to California in the 1860s, where it became a popular planting choice.

From 1980 Grenache production declined, replaced by the more popular Cabernet Sauvignon and Merlot. In a resurgence however Grenache has become the most planted of Rhone varieties in high-quality coastal locations, with nearly 1,000 acres of new vineyard planted since 1995.

September 20 is International Grenache Day, so pop a cork on on a Grenache based wine you have been saving for something special. Not that any wine lover needs a reason to open a bottle of Grenache. The wine is just too good drinking well young or at all points in their life. The ability for Grenache to express itself in its youth, as well as with bottle age is part of the charm.